fitsugar | Diet and Fitness During the ‘Mad Men’ Era.

The 1960s were an ever-changing time to be a woman — body image included. Until Twiggy hit the scene in the late ’60s, women with bodies like Mad Men’s Joan Holloway were prized for their ample bosoms and curvaceous frames. Matthew Weiner, Mad Men creator, even told the show’s actresses to stop working out so they would look more realistic to the era.

But the ’60s was not without its lose-weight-and-look-great diet fads: it was the time of fake sugar, a housewife that would become a weight-loss icon, and more. Read on to find out what Joan, Betty, and Peggy may have been doing to keep their hourglass shapes looking so good. View Slideshow.