Outlook | Why SBM and Its Members Need to Have a Social Media Presence.

A social media revolution is happening, are you on board? Many who are not often ask, “What is the point?” Here are 4 answers to that question. First, it increases our ability to make the public and other professionals aware of what we do. Each of us has a responsibility to increase the reach and impact of our work, and to extend our sphere of influence beyond researchers and practitioners in our field. Social media is an outlet that can facilitate having our work heard and acted upon by a wide range of stakeholders, including high-priority targets like policymakers, the media, and consumers. The impact of the field will remain limited if we don’t do better.